The stand-up pouch market today in the USA
The Re-Packaging of America© A Review of Evolving Markets and Pouch Packaging Technologies By Dennis Calamusa President / CEO ALLIEDFLEX® TECHNOLOGIES, INC.
In recent years, Flexible Packaging and in particular the Standup Pouch and other innovative pouch package formats have created an interesting marketing opportunity for many consumer product companies. Numerous products have been introduced in a wide range of product categories including single serve beverages, cookies, snacks, instant beverages, confectioneries, pet treats, pet foods, frozen foods and a host of other product categories.
The trend toward Flexible Packaging and the Standup Pouch has been mainly driven by companies looking for ways to differentiate their products from the competition, add consumer convenience through improved methods of reclosability and in general provide an innovative marketing approach to stimulate the sales of a stagnant brand or increase the acceptance and success of new product introductions.
We have seen a dramatic proliferation of introductions in the market, not just for niche or new product introductions, but we have started seeing the crossover of mainstream products and in some cases, the shift of complete product categories to Flexible Packaging. This type of marketing momentum toward a packaging format has not been experienced in decades.
Based on recent development efforts underway we may see the further reach of this popular packaging format into many more product categories including processed foods, frozen foods, condiments, detergents, health and beauty care products and a multitude of other products.
The Standup Pouch format has successfully demonstrated an ability to accommodate both dry and liquid applications and now with the possibility to add not only zipper for reclosability, but spouts and dispensing features will also add a new realm of liquid product application possibilities.
Flexible Packaging as a packaging format offers many more benefits to the packager than just package differentiation. Opportunities of material cost reduction are being enjoyed as compared to some other more traditional packaging formats. In addition, logistics have a dramatic impact on total cost particularly when compared to rigid methods of packaging including bottles, can, jars, composite or spiral cans.
In this presentation we will explore the North American market dynamics and technologies driving the trend toward Standup and Innovative Pouch packaging, a trend that is driving the Re-Packaging America©.
Download: The stand-up pouch market today in the USA
Extent: 47 pages
congress: PC-10-14
Size: 8.46 mB
Language:
english
Extent: 47 pages
congress: PC-10-14
Size: 8.46 mB
Language:
englishIn recent years, Flexible Packaging and in particular the Standup Pouch and other innovative pouch package formats have created an interesting marketing opportunity for many consumer product companies. Numerous products have been introduced in a wide range of product categories including single serve beverages, cookies, snacks, instant beverages, confectioneries, pet treats, pet foods, frozen foods and a host of other product categories.
The trend toward Flexible Packaging and the Standup Pouch has been mainly driven by companies looking for ways to differentiate their products from the competition, add consumer convenience through improved methods of reclosability and in general provide an innovative marketing approach to stimulate the sales of a stagnant brand or increase the acceptance and success of new product introductions.
We have seen a dramatic proliferation of introductions in the market, not just for niche or new product introductions, but we have started seeing the crossover of mainstream products and in some cases, the shift of complete product categories to Flexible Packaging. This type of marketing momentum toward a packaging format has not been experienced in decades.
Based on recent development efforts underway we may see the further reach of this popular packaging format into many more product categories including processed foods, frozen foods, condiments, detergents, health and beauty care products and a multitude of other products.
The Standup Pouch format has successfully demonstrated an ability to accommodate both dry and liquid applications and now with the possibility to add not only zipper for reclosability, but spouts and dispensing features will also add a new realm of liquid product application possibilities.
Flexible Packaging as a packaging format offers many more benefits to the packager than just package differentiation. Opportunities of material cost reduction are being enjoyed as compared to some other more traditional packaging formats. In addition, logistics have a dramatic impact on total cost particularly when compared to rigid methods of packaging including bottles, can, jars, composite or spiral cans.
In this presentation we will explore the North American market dynamics and technologies driving the trend toward Standup and Innovative Pouch packaging, a trend that is driving the Re-Packaging America©.