CURRICULUM VITAE
Since March 2021, independent consultant.
-Started with supporting the business development Work Package 4, in the AIM Holy Grail 2.0 project
-Since December 2022 coordinator of the Holy Grail 2.0 project.
- Since 1 January Technical Advisor in Working Group on innovation and technology assessment for
the 4EverGreen project of CEPI
32 Years with AveryDennison.
Last role in AveryDennison from 2018- November 2020 responsible for Innovation, Sustainability
and Compliance in the Marketing department
Further history
Started in 1988 in the Avery Dennison Automotive Division as Technical Director based in the
Netherlands and the UK.
In 1996 became business development manager resp product manager establishing the filmic
product range.
Leading the Paper/VI and Films prime label product management team 2001-2006
Took responsibility as Business Director for the European Durables resp the Global Pharma
business between 2007 and 2011
Director of the Paper and Variable Printing product management team 2012- 2015
Moved to Shanghai. 2016+2017: Run the Marketing Department in and Durable business team for
China, South Korea and Japan. Lead the Chinese Product Management organization for the labels
business in that region
KNOWLEDGE (1)
Since March 2021, independent consultant.
-Started with supporting the business development Work Package 4, in the AIM Holy Grail 2.0 project
-Since December 2022 coordinator of the Holy Grail 2.0 project.
- Since 1 January Technical Advisor in Working Group on innovation and technology assessment for
the 4EverGreen project of CEPI
32 Years with AveryDennison.
Last role in AveryDennison from 2018- November 2020 responsible for Innovation, Sustainability
and Compliance in the Marketing department
Further history
Started in 1988 in the Avery Dennison Automotive Division as Technical Director based in the
Netherlands and the UK.
In 1996 became business development manager resp product manager establishing the filmic
product range.
Leading the Paper/VI and Films prime label product management team 2001-2006
Took responsibility as Business Director for the European Durables resp the Global Pharma
business between 2007 and 2011
Director of the Paper and Variable Printing product management team 2012- 2015
Moved to Shanghai. 2016+2017: Run the Marketing Department in and Durable business team for
China, South Korea and Japan. Lead the Chinese Product Management organization for the labels
business in that region
KNOWLEDGE (1)
- Holy Grail