E-commerce has come to stay The thesis of Stefan Hilß (Linked2Brands) at the beginning of his presentation was: "The supermarket shelf has lost its unique selling proposition as the ultimate point-of-sale". E-commerce has established itself as the second POS for FMCG. This requires packaging to be digitally prepared by creating computer-generated images directly from the native artwork file or by...
Dieter Finna · Pack.Consult (www.pack-consult.org) The diversity around the topics of design, prepress, inks, printing processes and conventional press technology captivated the participants. Special attention was paid to the question of the relevance of printed packaging in the future. The supermarket shelf has lost its unique selling position as the ultimate point of sale, that was the provocative thesis of...
A short report by Karsten Schröder Moderated by Guido Aufdemkamp, the Inno-Meeting Europe was an entertaining, informative and collegial meeting of the on-site and livestream participants. Together with the top-class speakers, the atmosphere was extremely friendly and constructive. It started with facts, figures and data from Flexible Packaging Europe (FPE). Anja Holthoff-Schlegel, connected from quarantine, spoke about the expected growth...
An interview with Guido Aufdemkamp by Karsten Schröder … "the real goal is the fight against climate change"... Guido, we have been discussing for years why the Inno-Meeting in Osnabrück only exists in German. It has established itself in the German-speaking region as a real industry meeting. In the meantime, Innoform has even added some offshoots to the Inno-Meeting brand...
Together with the European flexible packaging industry association Flexible Packaging Europe, Innoform Coaching GbR will organise four English-language Inno-Talks in 2022. The Inno-Talk Europe will be held in English at www.Inno-Talk.eu. Free participant tickets can also be booked there. This innovative online event format, which was developed together with eveema GmbH & Co KG and brought to series maturity, is...
The first four video courses, initially in English, are now available. We have developed this course to give a first, quick and compact insight into the complex world of packaging. We offer four courses in which the various elements of the packaging chain are explained step by step. In course four, we also focus on the world of biopolymers for...